38 Copywriting Tips That'll Change Your Life
38 copywriting tips I've picked up on (5+ years in the space)
I’ve been doing copywriting since 2020.
To this day, our copy efforts have generated over $41m in online revenue.
(This is a combination of client revenue & revenue from our own offers)
If you understand copywriting at a high level, you’ll thrive.
Today, I’m unveiling as many copywriting principles/ tips I’ve picked up over the past 5 or so years that may just change your life forever.
These are coming right off the dome. I’m relying on my intrinsic creativity to flood you with game today.
Are you ready?
Let’s go…
#1: Copywriting is a language. The more you expose yourself to the language, the better your copywriting will be.
#2: Another ‘copywriting’ book isn’t going to save you. Practicality will. Instead of consuming more, just write more.
#3: The more intrinsically curious you are, the ‘newer’ your messages will be.
#4: Copywriting ideas are everywhere. They’re in movies, podcast snippets, conversations with Uber drivers, conversations with your family members/peers, etc. Be open to receiving ideas @ any time.
#5: If your message is not perceived as new, exciting, or dangerous, your message will not pass the gatekeeping part of the brain (crocodile), and it’ll get ignored.
#6: You make your ‘copywriting’ seem new through specific phrases (never revealed before, first to market, breakthrough, etc) and unique naming conventions.
#7: A ‘unique mechanism’ isn’t only your naming convention. It’s also the sales argument that demonstrates HOW your solution is better/different than others on the market.
#8: The deeper you go into the formulation/story of your solution, the better your conversion rates will be.
#9: People know when you’re selling fake scarcity. When you introduce scarcity, add a sales argument to support the claim and make it more credible.
#10: The golden storytelling structure: Nightmare, breaking, turning, rosy. Search this up on Google.
#11: When selling mass-market B2C, you can’t perceive yourself as a ‘far-fetched’ character. Make yourself seem like them with a good story.
#12: When telling a story, bring out attractive character flaws. No one is perfect. Imperfection activates relatability.
#13: People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies - Blair Warren.
#14: The BIGGEST offers ALWAYS have a common enemy. Big supp offers throw rocks at big pharma. Andrew Tate threw rocks at the system. No matter what you’re selling, throw rocks at enemies.
#15: Your prospects have not seen [dream outcome] because of [previous failures] - acknowledge these mistakes and make your solution seem superior.
#16: With every claim you make, you must back it up with evidence.
#17: The more interesting your life is, the better your ideas will be.
#18: Don’t only sell the ‘dream life’ that your solution provides. Also, highlight the consequences of NOT taking action to inject FOMO.
#19: People naturally don’t like putting in the work. The ‘easy’ emotion sells like wildfire.
#20: You activate the ‘easy’ emotion through specific phrases (the 3-step system, beginner-proof, easy-to-follow, etc) BUT also by overcoming key limitations.
#21: The most crucial section of your sales page is the headline. If it doesn’t mention pain, provide a promise, highlight proof, evoke curiosity, and minimise constraints, you’ll lose people.
#22: Activate the ‘slippery slope’ effect with your copywriting. Every line must flow perfectly onto the next one.
#23: You maximise consumption of VSLs/TSLs with open loops that get people excited to discover what’s happening next.
#24: Don’t be afraid to break the copywriting rules.
#25: Benefits don’t sell. Dimensionalized benefits sell. It’s not “quit your 9-5” - it’s “quit your 9-5, so you no longer skip your children’s ceremonies AND finally have the time to spend random Tuesdays at the park with your loved ones”
#26: Problems don’t resonate. Dimensionalized problems resonate. It’s not “do you have acne” - it’s “the feeling where you need to cover your skin with your school blazer, because you’re scared of what people may think of those grotesque papules on your skin”
#27: Bring out specific life events your ICP may be experiencing to increase emotion.
#28: Look into ‘Plutchik’s Wheel’ to understand the types of emotions you can evoke with your copywriting.
#29: People don’t care about what you do. They care about what you can do for them.
#30: People are naturally self-centered. Continuously operate within your prospects’ world.
#31: Confess your weaknesses to build more credibility for your strengths.
#32: Always sell who they’ll become, not what they’ll get.
#33: You can burrow authority by simply naming celebrities/authority figures/big people in your industry.
#34: People naturally want what they can’t get. Don’t make your solution seem available to everyone. Include disqualifications and make people qualify themselves to you.
#35: The more types of social proof you add (video testimonials, written messages, before/afters, TG screenshots, Slack screenshots, etc) to your sales pages, the more credibility you’ll create.
#36: Reframe the cost of your program to make it seem cheaper. “$3.27 per day” feels A LOT different than “$1,193 per year”
#37: Reward fast action-takers with exclusive bonuses that’ll disappear.
#38: The easiest way to come up with marketing ideas is by using the ‘Buyer Brain Matrix’ as the cornerstore and an LLM for ideation. Here’s the link to craft <<
These are 38 that came right off the dome.
There are more I’ve got in the vault.
But these are 38 tips that will change your life forever…
If you know how to apply them to your marketing messages.
What was your biggest takeaway?
Reply with your favourite tip below 👇
Hoping you found some value in this one,
/maciek lipa