30-Day Copywriting Challenge (Advanced)

Go from "meh" to signing your first high-value copywriting client in 30-days or less

Here’s the 30-day copywriting challenge (implement this to make more $$$) to perfect your skill, apply the skill, and begin pitching clients so you can sign the names you deserve.

Phase one: exposure

During this phase, you spend the first 14 days only thinking about copywriting. You may have absorbed yourself in material and read books, but I want you to change your thinking patterns surrounding copywriting.

In phase one of my copywriting journey, nothing crossed my mind but exposure. My eyes weren’t set on the prize of signing clients. I wanted to be ‘comfortable’ with the skill to ensure conviction when pitching clients.

If you’re reading this, you need to embrace the same.

It’s always exposure and skill accumulation before pitching. When you absorb, you improve conviction as you know you can generate results for names.

From days zero to fourteen of this challenge, I want you to pick up a copy of the following books:

• Take Their Money - Kyle Milligan

• Scientific Advertising - Claude Hopkins

• Forbidden Keys To Persuasion - Blair Warren

• Influence - Robert Cialdini (you can just watch a YouTube video that breaks down the influence triggers)

Bonus for this phase: go to Google, type in “6-figure promotions by Tej Dosa, and invest in the written copywriting course. This is the only copy course I’ve gone through, but it consists of all the fundamentals you need.

During phase one, you must sleep, breathe, and think copy. You do this through effective exposure.

While reading copy material, you must also expose your mind to what’s currently winning in the market. Copywriting/psychology books are great for grasping the fundamentals, but studying the market will put you ahead of everyone else.

I have a few suggestions for you here:

• Create a ‘burner Gmail’ and opt-in to as many funnels as possible. All the great info guys you look up to. And when you’re hit with an ad on IG, enter your details on the next step… even buy their low-ticket product if feasible. Over time, you’re telling the algorithm you’re actively in the market for X, which will make them feed you more ads. The more ads they feed you, the more exposure you have.

• Go to swiped.co and filter by ‘control’ at the top. Here, you’ll find classic (and current ads) proven to run up numbers. Find the ones that grab your attention and be proactive with reading. Copy and paste the copy into a separate Google document, and line-by-line, note what the writer was trying to accomplish.

• Do the same activity above for all the lists you subscribe to. Access your burner Gmail inbox, pull out a list of 5 emails you know are converting, copy and paste the email into a separate Google doc, and analyze line-by-line what the writer was trying to achieve. What type of subject line do they use? How do they open the email? What emotion are they creating in the email? How do they transition into the close? What do their CTA’s look like? How are they creating social proof and authority?

• Bonus: go to clickbank.com, create a free account, and analyze the offers filtered by gravity levels. These are a lot more aggressive in their messaging, so a lot of nuggets you can pick up on.

When you’ve spent 14 days exposing yourself to winning copy and have been proactive with your analysis, you’re ready for the next phase of the challenge.

Phase two: practicality through writing

During this phase, you take the teachings from phase one of this challenge and begin writing daily. Teachings are meaningless without practicality. You can understand everything about ‘leads’, but you won’t know how to write a ‘lead’ unless you write a lead.

In phase two of my copywriting journey, I understood the fundamentals of copywriting.

But it’s applying those fundamentals by writing daily that took my copy from “meh” to “this is the shit” - and it can do the same for you.

If you’re not working with clients, you pretend you’re the CMO of a big info brand you look up to and fulfill for them like they’re paying for you.

You do the market/ICP research… craft a creative brief based on your research… and begin writing sales pages and emails for that information brand.

(Hint: pick an info brand in a niche you would like to work in)

When writing the copy, your mind subconsciously picks up on the cues you learned from your exposure phase.

If you’re fulfilling for clients, this phase involves you doing what you’re currently doing.

But with one change.

And that change is being more intentional with your writing.

When you edit your copy, be intentional with your processes.

Look back at the copy you were dissecting and ask yourself:

“The writer who wrote x copy did y to make the conversion. How can I apply something similar to this copy I’m writing to convert better?”

The main goal of this phase is to be practical and proactive with what you’re doing.

If you do all phases above with intention for the next 30 days, there’s no way that your copy won’t go from “meh” to “this is the shit” in 30 days or less…

… you just need to dive deep into the practical ocean and put your head down for 30 days.

When you’ve absorbed your mind to copywriting fundamentals…

And when you’ve spent a good chunk of your time writing daily and being proactive…

Now you may just be ready to start sprinkling in acquisition to your daily routine.

Phase three: taking the lessons you learned from phases 1 and two and starting hyper-specific outreach to prospects focusing on one vehicle.

You’re not going to do mass-type outreach.

You’re going to do hyper-specific outreach to info brands.

You do this by harnessing your vehicle.

What service will you offer info guys that’ll help them get from nightmare situation to rosy picture?

• Linkedin organic

• Twitter organic

• IG organic

• YouTube organic

• YouTube ads

• Sales systems

• Meta ads

• Webinar funnels

• Low-ticket funnels

• Book-call funnels

• Email list management

When you’re clear on your vehicle, you dissect the core problems your vehicle helps solve.

For example, if I were running webinar funnels, I’d be solving the following problems:

Inconsistencies with DIY sales or book-calls

Low conversion rates with the current vehicle

Poor opt-in rates using an external vehicle

Poor show-up rates (if they’re already running the webinar funnel)

Poor conversion rates on live webby

Excessive drop-offs are happening post-webinar

This is an important step. If you’re unaware of the *specific* problems you’re overcoming, your cold messages won’t hit home runs, as you’re not speaking your prospect’s love language. Your prospects respond to personalization and specificity.

Now, here’s where it gets interesting…

When you’ve got a list of the common problems (and don’t be generic here… please) - you create go-giving focused sales assets that allow your prospects to get a quick win with the value you’re providing.

And then, when you open a prospect, you don’t ask for a call in the first message.

(This is where most people go wrong. When you ask for a call without providing value, you’re raising resistance. The purpose of these go-giving sales assets is to let your authority/skill do the talking so your prospects feel the inclination to hop on a call with you)

You hand your prospects these sales assets the first message.

You can do this in Loom format… Notion format… you could link them to a masterclass you created on YouTube… you could re-write some of their email automations… you could record a Loom breaking down their current funnel, showing them how to improve… you can be creative here.

The goal of these sales assets is to activate reciprocity, remove resistance, and make yourself seem like an authority/high-status as you showed them you know what you’re talking about.

Before you take, you need to give.

Most people take before they give - and that’s why they’re not signing clients.

You need to flip the switch with your acquisition.

If you do all the above (religiously) for the next 30 days and just put your head down, I can almost guarantee you’ll sign your first (or next) client. I’ve shared a similar system with other people inside IPM, and they’re signing clients on autopilot.

At the end of the day, you’re the only person who can put in the work. You can receive all the frameworks and resources but if you sleep on the job, you won’t get the results you desire.

Hoping you found some value in this.

/maciek lipa