#1: Work on developing new identities

If, in 2025, you set yourself the goal of making $10k/mo and still haven’t hit it…

You just haven’t developed the (necessary identities) that someone who’s consistently making $10k/mo has developed.

You likely spent 2025 broadening your skill-sets (watching YT podcasts, buying into courses, joining communities, etc) but your skill-set is meaningless if you’re not becoming the person worthy of attaining the goal.

I’ve mentioned this before, but this is WHY you’re seeing less skilled people than you making more than you.

They understand that skill is essential, but they’re making the conscious effort to become the person worthy.

This is a never-ending mission.

You can’t enhance your identity within 24 hours.

But every day, you should be working to improve your identity.

If you’re stuck with where to start, here’s a quick SOP I created to help you <<

(This was sent to private consulting clients, but go-givers sell more fine)

#2: 10 high-value pitches/daily

Daily inputs = outputs

This is a simple equation.

You can be the most skilled marketer in the world, but if no one knows about you, you won’t sign clients.

Below $10k/mo, you don’t need a big personal brand OR a strict YT posting schedule.

You just need to send 10 high-value pitches/daily.

And when I mean high-value, I mean high-value.

You can’t copy and paste mediocre messages and expect to sign clients.

Create yourself a dream 100, pinpoint their leaking pipes, and hand them sales assets that overcome the problems. Give them these sales assets/SOPs for FREE. Don’t bother asking for a call in the first message. The purpose of these sales assets is to showcase your competence.

#3: Remind yourself of your goals (daily)

When you finish this activity, congratulations.

You now have an all-in-one solution to help you remember your goals.

This is the ‘magic morning formula’ I created (inspired by Brian Moncada) that reminds you of your MRR goals, what’s important to you, and the identities you MUST develop to build your dream life.

Once this is created, you should read it every morning and every night.

Before you get to work, read it so you’re brainwashing your subconscious before you attack on needle-moving tasks.

And before you go to sleep, read it once again, so you’re constantly reminded.

Once again, here’s the magic morning formula you can use to remind yourself of your goals…

#4: Dissect one sales letter daily

You know that copywriting is the BEST skill you can learn.

But you’re making a mistake…

You’re consuming more (books, etc) rather than being more practical.

Instead of picking up another copywriting book, dissect one sales letter a day.

You can go to ClickBank or another website to find these sales letters.

Copy/paste the TSL into a Google Doc and line-by-line dissect what the writer is trying to accomplish.

#5: Create unlisted YT videos for follow-ups

In 2026, don’t be the “just bumping this up” following-up minion.

You’re not going to entice prospects by doing this.

Instead, you should be following up with touchpoints that showcase your competence.

This includes:

• Case studies

• Podcasts

• Free lead magnets

• YouTube videos

• Client interviews

• Internal SOP’s

• And the list goes on

If you’re stuck for what to say when following up, create a bunch of unlisted YT videos that walk through your system in more detail. If a prospect doesn’t reply, link them to the YT videos.

Now, one important thing I must say…

You shouldn’t prioritize YouTube if you’re below $10k/mo.

You just need to enter the oilrig (acquisition trenches) and send 10 high-value pitches daily, but for BEST success, you need to perfect your follow-ups.

This is what unlisted YouTube videos allow you to achieve.

#6: Name association practices (daily)

The info-marketing game is all about name association, results, and recognition.

The more recognized and respected you are, the more deals you’ll sign.

In 2026, make the conscious decision to get your name out there as much as you can.

When we started, we were hopping on calls with three or so marketers a week.

We were detached from business deals, but instead were focusing on soaking them up in value.

The connection was built, AND if in the future, they saw an opportunity to do business together, the connection was built. It was a more straightforward process.

In 2026, hop on more calls, DM more people, and connect with as many people as possible.

The cliche of “your network is your networth” is 1000% true.

#7: Get rid of your investment worries

If you’re scared of investing, you’re afraid of making progress.

You do realise that if you invest X amount of money to pay for specialised knowledge, you’re skipping months (if not years) of trial and error, right?

You’re typically one nugget away from success.

And that one nugget can only be provided by a person who’s walked the path you’re walking on.

In 2026, invest more.

If you have any questions about any of the things laid out above, reply to this post.

In 2026, I’m gonna be soaking you up in A LOT more value :)

Keep your eyes peeled,

Maciek Lipa | Info Profits

To this day, our copy efforts have generated over $41m in online revenue.

(This is a combination of client revenue & revenue from our own offers)

If you understand copywriting at a high level, you’ll thrive.

Today, I’m unveiling as many copywriting principles/ tips I’ve picked up over the past 5 or so years that may just change your life forever.

These are coming right off the dome. I’m relying on my intrinsic creativity to flood you with game today.

Are you ready?

Let’s go…

#1: Copywriting is a language. The more you expose yourself to the language, the better your copywriting will be.

#2: Another ‘copywriting’ book isn’t going to save you. Practicality will. Instead of consuming more, just write more.

#3: The more intrinsically curious you are, the ‘newer’ your messages will be.

#4: Copywriting ideas are everywhere. They’re in movies, podcast snippets, conversations with Uber drivers, conversations with your family members/peers, etc. Be open to receiving ideas @ any time.

#5: If your message is not perceived as new, exciting, or dangerous, your message will not pass the gatekeeping part of the brain (crocodile), and it’ll get ignored.

#6: You make your ‘copywriting’ seem new through specific phrases (never revealed before, first to market, breakthrough, etc) and unique naming conventions.

#7: A ‘unique mechanism’ isn’t only your naming convention. It’s also the sales argument that demonstrates HOW your solution is better/different than others on the market.

#8: The deeper you go into the formulation/story of your solution, the better your conversion rates will be.

#9: People know when you’re selling fake scarcity. When you introduce scarcity, add a sales argument to support the claim and make it more credible.

#10: The golden storytelling structure: Nightmare, breaking, turning, rosy. Search this up on Google.

#11: When selling mass-market B2C, you can’t perceive yourself as a ‘far-fetched’ character. Make yourself seem like them with a good story.

#12: When telling a story, bring out attractive character flaws. No one is perfect. Imperfection activates relatability.

#13: People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies - Blair Warren.

#14: The BIGGEST offers ALWAYS have a common enemy. Big supp offers throw rocks at big pharma. Andrew Tate threw rocks at the system. No matter what you’re selling, throw rocks at enemies.

#15: Your prospects have not seen [dream outcome] because of [previous failures] - acknowledge these mistakes and make your solution seem superior.

#16: With every claim you make, you must back it up with evidence.

#17: The more interesting your life is, the better your ideas will be.

#18: Don’t only sell the ‘dream life’ that your solution provides. Also, highlight the consequences of NOT taking action to inject FOMO.

#19: People naturally don’t like putting in the work. The ‘easy’ emotion sells like wildfire.

#20: You activate the ‘easy’ emotion through specific phrases (the 3-step system, beginner-proof, easy-to-follow, etc) BUT also by overcoming key limitations.

#21: The most crucial section of your sales page is the headline. If it doesn’t mention pain, provide a promise, highlight proof, evoke curiosity, and minimise constraints, you’ll lose people.

#22: Activate the ‘slippery slope’ effect with your copywriting. Every line must flow perfectly onto the next one.

#23: You maximise consumption of VSLs/TSLs with open loops that get people excited to discover what’s happening next.

#24: Don’t be afraid to break the copywriting rules.

#25: Benefits don’t sell. Dimensionalized benefits sell. It’s not “quit your 9-5” - it’s “quit your 9-5, so you no longer skip your children’s ceremonies AND finally have the time to spend random Tuesdays at the park with your loved ones”

#26: Problems don’t resonate. Dimensionalized problems resonate. It’s not “do you have acne” - it’s “the feeling where you need to cover your skin with your school blazer, because you’re scared of what people may think of those grotesque papules on your skin”

#27: Bring out specific life events your ICP may be experiencing to increase emotion.

#28: Look into ‘Plutchik’s Wheel’ to understand the types of emotions you can evoke with your copywriting.

#29: People don’t care about what you do. They care about what you can do for them.

#30: People are naturally self-centered. Continuously operate within your prospects’ world.

#31: Confess your weaknesses to build more credibility for your strengths.

#32: Always sell who they’ll become, not what they’ll get.

#33: You can burrow authority by simply naming celebrities/authority figures/big people in your industry.

#34: People naturally want what they can’t get. Don’t make your solution seem available to everyone. Include disqualifications and make people qualify themselves to you.

#35: The more types of social proof you add (video testimonials, written messages, before/afters, TG screenshots, Slack screenshots, etc) to your sales pages, the more credibility you’ll create.

#36: Reframe the cost of your program to make it seem cheaper. “$3.27 per day” feels A LOT different than “$1,193 per year”

#37: Reward fast action-takers with exclusive bonuses that’ll disappear.

#38: The easiest way to come up with marketing ideas is by using the ‘Buyer Brain Matrix’ as the cornerstore and an LLM for ideation. Here’s the link to craft <<

These are 38 that came right off the dome.

There are more I’ve got in the vault.

But these are 38 tips that will change your life forever…

If you know how to apply them to your marketing messages.

What was your biggest takeaway?

Reply with your favourite tip below 👇

Hoping you found some value in this one,

/maciek lipa

A few of these may sting when you read them, but that’s a sign that they’re coming at the right time for you.

These are coming right off the dome:

Truth #1: Money amplifies the person you are. If you’re internally weak, making less than $10k/mo, you’ll be internally weak, making $100k/mo.

Truth #2: At a certain stage, more ‘consumption’ becomes meaningless.

Truth #3: There are people with less skill than you who are achieving the things you want because they’re taking the action you’re not.

Truth #4: Skill without exposure is nothing. The ‘average’ barber with excellent exposure will always attract more clients than the ‘exceptional’ barber with average exposure.

Truth #5: Your perception of money is keeping you broke. You believe that money is in ‘scarce’ quantities, and that’s why you’re not making the cash you want to be making.

Truth #6: The easiest way to sign clients is through having maximum conviction. And you build conviction through becoming exceptional at what you do. If you’re not effortlessly attracting opportunities, you’re not (yet) exceptional at what you do.

Truth #7: Other people’s opinions, thoughts, and validation don’t get you paid. Stop being a Picasso-esque IG story maxxer.

Truth #8: The money is made in the boring.

Truth #9: If your internal world is messy, your external world will be messy.

Truth #10: People are naturally self-centered. People only care about what you CAN do for them.

Truth #11: You don’t need revolutionary focus systems in place. Just get clear on what you want, put that phone away, plug in some wired headphones, and get to work.

Truth #12: If you’re still working 10-12 hours/day after being in x industry for a while, you’re doing something wrong. You haven’t systemised enough.

Truth #13: When below $10k/mo, you don’t need to worry about digital presence, YT channels, SOP’s or anything. Just lock yourself in a prison-like environment, send 10 high-value pitches daily, put skill first, and escape the situation you’re in.

Truth #14: The situation you’re currently in (financially, spiritually, and physically) is not coincidental. It’s a direct reflection of the habits/actions you’ve accumulated in the past 6 months. If you don’t like where you’re @, troubleshoot your funnel.

Truth #15: Don’t be afraid of pivoting.

Truth #16: If you’re thinking in scarcity, you’re just not giving enough.

Truth #17: It’s not a flex being a ‘business-only’ freak. The people who make the most money are all-around interesting people. Scale everything.

Truth #18: The loudest person in the room is typically the most insecure.

Truth #19: The service provider with exceptional positioning will always win. You can be more skilled than X service provider, but X service provider will sign more clients than you simply because they’re perceived as high-value.

Truth #20: If you’re the biggest fish in your bubble, you’re preventing growth.

Truth #21: How you do one thing is how you do everything.

Truth #22: It’s not what you do, or how you do it. It’s always WHY you do it. Having a strong ‘WHY’ will keep you going no matter the situation you find yourself in.

Truth #23: Don’t listen to the “don’t watch movies” hustle maxxers. A great movie teaches you lessons that a book can’t.

Truth #24: It’s one skill making money. It’s another skill keeping and managing your money.

Truth #25: Having one woman who supports, cherishes, and appreciates you is 1000x more valuable than having multiple leads in the CRM who you entertain.

Truth #26: You shouldn’t be entertaining women if you’re making less than $10k/mo. If you have a woman now who supports you (no matter your social status) - keep her around. But don’t make women a priority when you’re not where you wanna be.

Truth #27: A woman’s loyalty is tested when you have nothing. Your loyalty is tested when you have everything.

Truth #28: You become immune to a woman’s beauty. When looking for a long-term partner, don’t only pay attention to beauty.

Truth #29: Most women are liabilities. Finding an asset is difficult. But when you find her, keep her close.

Truth #30: A woman may tell you that she wants you to do X thing, but when you do X thing, she’ll lose respect for you. If something doesn’t align with your true masculine energy, don’t do it.

Truth #31: People always remember the first impression you give them. It’s the first impression effect. Don’t sleep on your first impressions.

Truth #32: It’s not so much about what you say, it’s more about how you say it. 7% is spoken word. 38% is through your tone. And 55% is through body language.

Truth #33: Subconscious communication is more important than you think. Look for loopholes to perceive yourself as ‘high-value’ no matter the situation you find yourself in.

Truth #34: When you overly dwell, you plummet your momentum. When something bad happens to you, don’t dwell and instead, use those negatives as fuel to achieve better.

Truth #35: If you don’t adapt to industry changes, you’ll get left behind. Lose your attachment to what you believe is best. Listen to what the market is saying.

Truth #36: You’re not making money as you’re stuck in “me me” world. Escape your ways of thinking and operate from the world of who you’re speaking with, always.

Truth #37: Other people’s goals shouldn’t be your goals. Just because you see someone wanting to make $1m/mo, it doesn’t mean it’s for you. Discover what your ideal life looks like and curate your goals that align with your ideal life.

Truth #38: If people are making money with X, X is not dead. What’s dead is your lack of proactivity.

Truth #39: Credit/charge cards (when used correctly) are one of the best methods for improving your finances.

Truth #40: The people who you may admire the work of are still figuring shit out themselves.

Truth #41: If you’re looking for external validation, you have voids you haven’t filled in internally. The most internally secure people don’t give a F about what people think of them.

Truth #42: The more you fear something happening, the more likely it is to occur. When you’re thinking of the worst, become conscious and reframe the negative into a positive.

Truth #43: To the stressed person, the world is a stressful place. To the anxious person, the world is one full of anxiety. To the scarce person, the world is a place where opportunities are scarce. But to the joyful person, the world is a joyful place. To the abundant person, the world is a place where opportunities are in abundance. Your inner world shapes your reality.

Truth #44: Whenever you think negatively of a thing, you’re still giving energy to the pendulum, and it takes up mental capacity. Instead of thinking negatively, learn to acknowledge, learn, and let go.

Truth #45: Everything in life is frame. Someone is always in power/dictating the conversation. The person who’s dictating is winning.

Truth #46: Walking away is the biggest superpower you can develop.

Truth #47: The person who least expects always receives. The person who overly expects rarely receives.

Truth #48: Treat the person like a celebrity and they’ll treat you like a fan. Don’t put people/clients/girls/opportunities/networking folks on pedestals. When you do, they repulse (vibrational energy) - instead, focus on giving.

hoping you found some value in this,

/maciek lipa

In phase one of my copywriting journey, nothing crossed my mind but exposure. My eyes weren’t set on the prize of signing clients. I wanted to be ‘comfortable’ with the skill to ensure conviction when pitching clients.

If you’re reading this, you need to embrace the same.

It’s always exposure and skill accumulation before pitching. When you absorb, you improve conviction as you know you can generate results for names.

From days zero to fourteen of this challenge, I want you to pick up a copy of the following books:

• Take Their Money - Kyle Milligan

• Scientific Advertising - Claude Hopkins

• Forbidden Keys To Persuasion - Blair Warren

• Influence - Robert Cialdini (you can just watch a YouTube video that breaks down the influence triggers)

Bonus for this phase: go to Google, type in “6-figure promotions by Tej Dosa, and invest in the written copywriting course. This is the only copy course I’ve gone through, but it consists of all the fundamentals you need.

During phase one, you must sleep, breathe, and think copy. You do this through effective exposure.

While reading copy material, you must also expose your mind to what’s currently winning in the market. Copywriting/psychology books are great for grasping the fundamentals, but studying the market will put you ahead of everyone else.

I have a few suggestions for you here:

• Create a ‘burner Gmail’ and opt-in to as many funnels as possible. All the great info guys you look up to. And when you’re hit with an ad on IG, enter your details on the next step… even buy their low-ticket product if feasible. Over time, you’re telling the algorithm you’re actively in the market for X, which will make them feed you more ads. The more ads they feed you, the more exposure you have.

• Go to swiped.co and filter by ‘control’ at the top. Here, you’ll find classic (and current ads) proven to run up numbers. Find the ones that grab your attention and be proactive with reading. Copy and paste the copy into a separate Google document, and line-by-line, note what the writer was trying to accomplish.

• Do the same activity above for all the lists you subscribe to. Access your burner Gmail inbox, pull out a list of 5 emails you know are converting, copy and paste the email into a separate Google doc, and analyze line-by-line what the writer was trying to achieve. What type of subject line do they use? How do they open the email? What emotion are they creating in the email? How do they transition into the close? What do their CTA’s look like? How are they creating social proof and authority?

• Bonus: go to clickbank.com, create a free account, and analyze the offers filtered by gravity levels. These are a lot more aggressive in their messaging, so a lot of nuggets you can pick up on.

When you’ve spent 14 days exposing yourself to winning copy and have been proactive with your analysis, you’re ready for the next phase of the challenge.

Phase two: practicality through writing

During this phase, you take the teachings from phase one of this challenge and begin writing daily. Teachings are meaningless without practicality. You can understand everything about ‘leads’, but you won’t know how to write a ‘lead’ unless you write a lead.

In phase two of my copywriting journey, I understood the fundamentals of copywriting.

But it’s applying those fundamentals by writing daily that took my copy from “meh” to “this is the shit” - and it can do the same for you.

If you’re not working with clients, you pretend you’re the CMO of a big info brand you look up to and fulfill for them like they’re paying for you.

You do the market/ICP research… craft a creative brief based on your research… and begin writing sales pages and emails for that information brand.

(Hint: pick an info brand in a niche you would like to work in)

When writing the copy, your mind subconsciously picks up on the cues you learned from your exposure phase.

If you’re fulfilling for clients, this phase involves you doing what you’re currently doing.

But with one change.

And that change is being more intentional with your writing.

When you edit your copy, be intentional with your processes.

Look back at the copy you were dissecting and ask yourself:

“The writer who wrote x copy did y to make the conversion. How can I apply something similar to this copy I’m writing to convert better?”

The main goal of this phase is to be practical and proactive with what you’re doing.

If you do all phases above with intention for the next 30 days, there’s no way that your copy won’t go from “meh” to “this is the shit” in 30 days or less…

… you just need to dive deep into the practical ocean and put your head down for 30 days.

When you’ve absorbed your mind to copywriting fundamentals…

And when you’ve spent a good chunk of your time writing daily and being proactive…

Now you may just be ready to start sprinkling in acquisition to your daily routine.

Phase three: taking the lessons you learned from phases 1 and two and starting hyper-specific outreach to prospects focusing on one vehicle.

You’re not going to do mass-type outreach.

You’re going to do hyper-specific outreach to info brands.

You do this by harnessing your vehicle.

What service will you offer info guys that’ll help them get from nightmare situation to rosy picture?

• Linkedin organic

• Twitter organic

• IG organic

• YouTube organic

• YouTube ads

• Sales systems

• Meta ads

• Webinar funnels

• Low-ticket funnels

• Book-call funnels

• Email list management

When you’re clear on your vehicle, you dissect the core problems your vehicle helps solve.

For example, if I were running webinar funnels, I’d be solving the following problems:

Inconsistencies with DIY sales or book-calls

Low conversion rates with the current vehicle

Poor opt-in rates using an external vehicle

Poor show-up rates (if they’re already running the webinar funnel)

Poor conversion rates on live webby

Excessive drop-offs are happening post-webinar

This is an important step. If you’re unaware of the *specific* problems you’re overcoming, your cold messages won’t hit home runs, as you’re not speaking your prospect’s love language. Your prospects respond to personalization and specificity.

Now, here’s where it gets interesting…

When you’ve got a list of the common problems (and don’t be generic here… please) - you create go-giving focused sales assets that allow your prospects to get a quick win with the value you’re providing.

And then, when you open a prospect, you don’t ask for a call in the first message.

(This is where most people go wrong. When you ask for a call without providing value, you’re raising resistance. The purpose of these go-giving sales assets is to let your authority/skill do the talking so your prospects feel the inclination to hop on a call with you)

You hand your prospects these sales assets the first message.

You can do this in Loom format… Notion format… you could link them to a masterclass you created on YouTube… you could re-write some of their email automations… you could record a Loom breaking down their current funnel, showing them how to improve… you can be creative here.

The goal of these sales assets is to activate reciprocity, remove resistance, and make yourself seem like an authority/high-status as you showed them you know what you’re talking about.

Before you take, you need to give.

Most people take before they give - and that’s why they’re not signing clients.

You need to flip the switch with your acquisition.

If you do all the above (religiously) for the next 30 days and just put your head down, I can almost guarantee you’ll sign your first (or next) client. I’ve shared a similar system with other people inside IPM, and they’re signing clients on autopilot.

At the end of the day, you’re the only person who can put in the work. You can receive all the frameworks and resources but if you sleep on the job, you won’t get the results you desire.

Hoping you found some value in this.

/maciek lipa

“I’m considering creating 1–3 digital products in the $25–$50 range, (first offer) with a downsell after around $10–$30, and then introducing a mid-ticket or community-based offer at $50–$100/month, possibly with a yearly “full access” option around $400–$800. as the 3 offer stack…

From your experience, what’s the best way to set up the upsells/downsells and price anchors to maximize conversions?”

~ Zac

Today, we’re answering this question in full and unveiling our thought processes for creating seamless (and very profitable) ascension paths.

Before you think about your ascension path, you must finalise on the ‘golden’ conversion mechanism best suited to your existing offer stack.

In Zac’s scenario, it makes sense to run it up with an LTO ascension funnel.

It’s an insanely lucrative funnel, as with the right FE systems in place, you can self-liquidate a HEALTHY portion of your ad spend… and if you play your cards right, you can even BE with your base offers.

With LTO ascension funnels, you’re also acquiring HTO clients for free. When someone buys your LTO, they’re redirected to an ‘onboarding’ call step and can get 70% of people booking their calls.

In Zac’s situation, he hasn’t mentioned anything about an HTO.

But if he were to launch an HTO in the future, it would be a breeze, as he’s built a list of buyers.

And the easiest customer you’ll sell is the one who’s already bought from you.

Zac is considering creating 1-3 digital products priced $25-$50 with a down-sell offer, and then introducing a mid-ticket or community-based offer.

I like the idea of a ‘down-sell’ offer, but you don’t need this with the LTO ascension funnel.

If I were Zac, here’s exactly what I would do…

ONE: FINALISE on the ONE digital product

Instead of spreading himself thin with 1-3 digital products, I would finalise on the one digital product that has the most potential.

I would implement the lessons shared right here, and finalise on the one offer that he could sell for $27-$47 on the front-end <<

This one digital product has the ONE big idea… the one problem you’re helping overcome… and the ONE sales argument that makes your solution seem superior.

When you sell one digital product, you have maximum focus.

Now, Zac could later on scale with a catalog model. He could set up individual sales pages for each product, WHICH all have the same ascension path, but for now, he needs the focus.

When the ONE digital product idea is formed, here’s what I would do next…

TWO: Increase AOV contribution on the front-end

Ok, easy. So he’s got the main digital product created.

After this, I would create two order bumps on the front end, primarily to increase AOV contribution.

For example’s sake, let’s say he’s selling an LTO on info-product client acquisition.

He’s selling this for $27.

But you just can’t sell this on the FE. CACs are rising… CPM’s are also rising… and to survive, you need to maximise AOV.

You need to add two order bumps on the front-end.

You can’t just slap in any ordinary products. Your order bumps have to be customer-journey specific.

When creating order bumps, oblige with these philosophies:

Your order bumps must:

Leverage the completion bias - Position your order bump as the “missing piece” that completes their solution or prevents them from failing with their main purchase - customers hate incomplete systems and will pay to avoid the frustration of partial results

Solve the “what happens next” gap - Address the immediate post-purchase anxiety by offering something that bridges the gap between buying and implementing - like “quick Start” guides or “first 48 hours” action plans that eliminate overwhelm

Your order bumps should have a standalone value - customers should be able to use THIS product ALONE and still get wins

Then Zac would simply use this sales page architecture to craft the front-end sales page (how we structure & write 7-figure sales pages) <<<

To quickly summarise the above:

I would use an LTO ascension funnel for self-sustaining scaling

I would finalise on the ONE digital product to sell through cold traffic

I would then create two order bumps to increase AOV (following the principles above)

When these are ticked off, here’s what I would do next…

THREE: Add a community offer OTO

Zac mentioned that he’s planning on selling a mid–ticket community offer.

This is a perfect OTO opportunity.

With a biz-opp client of ours, we had the same ascension path as the above. We were selling a $19 LTO with two order bumps. And when someone invested, they were redirected to an OTO page selling a community.

This OTO was converting at 35%.

Here’s what we did to maximise take-rates…

Instead of getting people to invest, we offered them a 3-day trial.

We were confident in ascension because the community was killer.

Free 3-day trial. Perfect the product. Untapped MRR with an LTO funnel.

I’m a HUGE advocate of this ascension path.

You sell an LTO and then offer people a free trial on the OTO.

With a killer community…

And with killer retention practices…

You’re increasing that MRR quickly.

As Zac hasn’t got an HTO established yet, I would focus on perfecting the above.

Aim to get to BE with the ascension funnel above.

And then when validation is created, he can run an HTO launch to existing buyers.

Here are resources I recommend checking out to make a funnel like this profitable:

How to create highly-converting LTO products <<

How to create & structure a 7-figure sales page <<

The three types of meta creatives you can use to scale a funnel like the above <<

If you have any questions, hmu on Twitter!

Hoping you found some value in this,

/maciek lipa